Top 15 AI Marketing Tools | Creative District

Top 15 AI Marketing Tools to Grow Your Business in 2024

The integration of Artificial Intelligence (AI) in marketing has become a game changer, driving efficiency and effectiveness in various marketing strategies. AI marketing tools are no longer a luxury but a necessity. An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions based on collected data that’s analysed and interpreted together with the market trend. With AI-powered marketing tools, you can run and put together an effective marketing strategy that would allow you to achieve your goals faster.

1. DeepBrain AI

Price (Monthly): starting from $30

Price (Yearly): starting from $24 / month (billed yearly)

Best Features:

AI video generator: convert text to video in minutes.
Photo-realistic AI avatars: custom-made avatars that fit your brand.
Time and cost efficiency: reduce video production time and costs by up to 80%.
PPT to AI video Conversion: automatically create content from a PPT file.
One-click subtitle generation: automatic and manual subtitle editing options.

DeepBrain AI Studios is a game-changing platform that offers an effortless way to convert text to video. With its user-friendly tools, anyone can create high-quality videos without the need for actors, filming teams, or expensive equipment. The platform's AI avatars can be customized to match your brand's identity, and its automatic subtitle generation ensures that your content is accessible to a wider audience. With accolades like the CES Innovation Awards and a vast number of AI patents, DeepBrain AI Studios is a testament to the power of AI in revolutionizing video content creation.

Pros:

Can create professional videos in 5 minutes with user-friendly AI tools
Lifelike AI avatars add a genuine touch to your website's content, making it more engaging for visitors.
Reach diverse audiences effortlessly with 80+ languages and voice capabilities.

Cons:

Users on the Starter Plan may find the 10-minute video cap to be limiting.
Traditional video editing features may be missed by those who prefer visual editing over text-based inputs.

Most suited for:

Small, medium, and large media companies, retail brands, agencies, and educators.

2. HeyOrca

Price (Monthly): starting from $59

Price (Yearly): starting from $50.15 / month (billed yearly)

Free trial available, up to 30 scheduled posts.

Best Features:

Optimal posting time insights
In-depth analytics
Comprehensive social media reporting

HeyOrca is a unique AI marketing tool that caters to the specific needs of social media teams and agencies. Its core feature is facilitating seamless collaboration and approval processes. HeyOrca's AI Caption Writer is a highlight feature that automatically crafts engaging captions for social media posts. Personalization is achieved through Client-Specific Calendars, enabling tailored content creation and scheduling for each client's unique requirements.

HeyOrca offers valuable insights into social media strategy's effectiveness by tracking key metrics like follower growth, engagements, and top posts. It's impressive that HeyOrca is positioned as a powerful yet user-friendly tool in the AI Marketing landscape, making it an invaluable asset for optimizing social media management.

Pros:

The platform's collaboration and approvals system streamlines team processes, making it easier to work together and get approvals in a timely manner.
Canva integration for post designs
Simple interface that shows scheduled posts at a glance

Cons:

No bulk upload feature or way to reshare others' posts
Limited paid post tracking

Most suited for:

Agencies and teams.

3. Smartwriter.ai

Price (Monthly): starting from $59

Price (Yearly): starting from $49 / month (billed yearly)

Free 7-day trial.

Best Features:

LinkedIn Chrome Extension
Personalised LinkedIn Outreach
Personalised Cold Emails
Deep Enrichment

Smartwriter.ai is an AI tool that can assist with email outreach. It has the ability to generate personalised emails with engaging subject lines, create backlinks, and even generate Shopify product titles and descriptions. Additionally, it offers integration with other third-party tools and platforms to optimize the cold email outreach process.

Pros:

AI copy writing assistance tool
Generate personalised emails that get more replies using AI

Cons:

May not always produce accurate or relevant content for some niches or audiences
Requires some editing or proofreading to ensure quality and tone

Most suited for:

Small, medium and large businesses.

4. Brand24

Price (Monthly): starting from $99

Price (Yearly): starting from $79 / month (billed yearly)

Free 14-day trial available.

Best Features:

Discussion volume chart
Data exporting
Sentiment analysis
Social measurement / influence score

Brand reputation is crucial for any business. With Brand24's AI social media monitoring tool, you can keep track of both positive and negative feedback about your company in real-time. It analyses conversations about your brand, products, and competitors all over the web. In addition to monitoring your brand reputation, it also allows you to assess your marketing campaigns and timeously address any issues that may arise.

Pros:

Goes beyond basic social tracking to pull mentions from over 25 million online sources
Well designed system for browsing, and acting upon each mention, ensuring nothing gets lost
AI adds context and nuance to raw data

Cons:

Platform can be overwhelming with data, making it hard to get oriented
Navigation is not always intuitive

Most suited for:

Brands and agencies of all sizes.

5. Flick

Price (Monthly): starting from £14

Price (Yearly): starting from £11 / month (billed yearly)

Free 7-day trial.

Best Features:

AI caption writing
AI idea brainstorming
Post scheduling
Auto-suggested hashtags
Hashtag search and manager

Flick AI Social Media Assistant is a robust marketing tool that simplifies the process of creating, brainstorming, and planning social media content. Users can try it for free for seven days and enjoy a new way of generating engaging and on-brand content with ease. This AI-powered platform offers a range of features, including AI idea brainstorming, AI caption writing, post scheduling, auto-suggested hashtags, and a hashtag search and manager, making it an excellent tool for effective content management and visibility enhancement. With 24/7 support and a straightforward setup process, Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.

Pros:

Infinite content ideas
Easy set-up
Hashtag generation

Cons:

AI features are still in beta stage

Most suited for:

Small to medium businesses.

6. Jasper.ai

Price (Monthly): starting from $49

Price (Yearly): starting from $39 / month (billed yearly)

Free 7-day trial.

Best Features:

AI assisted content generation
Set the tone of voice
Machine learning
Plagiarism checker
Customisable templates

If you're looking for an AI marketing tool that can help you create high-quality ad copy, emails, landing pages, articles, or social media posts, Jasper might be just what you need. This powerful tool uses the GPT3-model developed by OpenAI to write human-sounding text and comes with built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. It's also great for e-commerce shops looking to generate product descriptions, Amazon bullet points, and meta descriptions with ease. Simply add your brand name or product, and let Jasper do the rest!

Pros:

Creates high-quality content in minutes
Command feature
Generated content is considerably accurate
Simple interface

Cons:

Overly technical topics are can be problematic
Content costs money - Jasper deducts credits for each word
Plagiarism detection costs extra

Most suited for:

Small, medium and large businesses.

7. Frase.io

Price (Monthly): starting from $14.99

Price (Yearly): starting from $12.66 / month (billed yearly)

5-day trial for $1.

Best Features:

Idea Recommendation
Content Optimization
Technical SEO
Data Visualization

Frase.io is the perfect tool for creating SEO optimised content quickly and easily. Simply enter your topic and let Frase do the rest. With its AI-powered technology, Frase compares and pulls data from top sites with the same keywords to generate an SEO-friendly outline. As you write, Frase scores your work, ensuring that your content will rank higher against competitor sites.

Pros:

Excels in creating SEO-optimised content
Easy to use

Cons:

Short character limits make it best for short-form content
Lacking in content organisation features

Most suited for:

Short-form content.

8. Surfer SEO

Price (Monthly): starting from $89

Price (Yearly): starting from $69 / month (billed yearly)

7-day money back guarantee.

Best Features:

AI outline generator
Keyword research tool
Keyword surfer
Content editor/optimiser
Surfer SEO audit tool

SEO Surfer is an AI online tool that optimises blog posts, articles, and other copies. It's designed for technical SEO and allows users to audit existing copy and compare it with the competition. With over 500 ranking metrics to analyze content and the ability to evaluate keywords using Google's BERT method, Surfer is an easy-to-use tool for optimising your content.

Pros:

Intuitive content editor
Easy keyword and content optimization
Customer (and technical) support
Keyword Surfer
Content auditing

Cons:

Sometimes irrelevant suggestions
No free trial

Most suited for:

Copywriters; small, medium and large businesses.

9. InstaText

Price (Monthly): starting from €24.99

Price (Yearly): starting from €9.99 / month (billed yearly)

Best Features:

InstaText extension
Sentence formatting
Sentence rephraser
Tone checker

InstaText is the perfect tool to increase your productivity and improve your writing skills. With its interactive writing assistant and editing tool, you can easily improve the readability and clarity of your texts. InstaText corrects grammatical errors, improves word choice, and enriches your content, making it more engaging.

InstaText Extension is integrated into 20 different applications, including email clients, word processors, collaboration tools, and social media platforms. With InstaText, you can elevate your writing and editing game without the hassle of copying and pasting.

Pros:

Fast and easy to use
The InstaText extension

Cons:

The quality of the suggestions can vary from topic to topic
No free trial

Most suited for:

Academics, students, freelance writers, and content creators.

10. Grammarly

Price (Monthly): starting from €30

Price (Yearly): starting from €12 / month (billed yearly)

Free option available.

Best Features:

Real-time feedback
Tone settings
Formality level
Plagiarism checker

If you're looking for a powerful AI content marketing platform to double check your written copy, Grammarly is one of the best free marketing tools available. With highly accurate AI that checks spelling and grammar in real time online, you can ensure your content is polished and professional. Plus, you can install it as an extension for Google Chrome and access even more powerful functions like checking for tone, clarity, and style with Premium and Business options.

Pros:

Free option available
Google Chrome extension
Clear communication
Offers advanced punctuation and writing style suggestions

Cons:

The free version only offers limited features
The paid versions are a bit more pricey than its competitors

Most suited for:

Academics, students, freelance writers, and content creators.

11. GrowthBar

Price (Monthly): starting from €36

Price (Yearly): starting from €20.30 / month (billed yearly)

Free 7-day trial available.

Best Features:

Search Engine Optimisation (SEO)
Paragraph generator
Meta generator
AI blogging tools

GrowthBar uses GPT-3 AI to automate content generation. Research, write, optimise, and distribute SEO-friendly content with the help of GrowthBar’s AI. The tool is capable of providing extensive backlinking as well as creating blog post content outlines.

GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.

Pros:

Google Chrome extension
Easy to use

Cons:

Limited customisation
Limited features compared to competitors

Most suited for:

Small and medium-sized businesses.

12. Trellis

Price (Monthly): starting from $299

Best Features:

AI-Powered Pricing Module
ROI Prediction for Promotion Campaigns
Contextual Ad Decision Analysis
Full-funnel targeting
Campaign automation
Smart budgeting
Advanced analytics
Composite media plan
In-built video maker

Trellis is an AI marketing tool tailored for platforms like Amazon. One of its key offerings is the Pricing Module which uses AI to test a range of product prices. This ensures sellers not only maximize profits but also remain competitively priced. The feature also considers low inventory, ensuring sellers avoid stock shortages.

Trellis' Advertising Automation Module is a valuable tool for Amazon sellers who want to optimise their ads. By suggesting and updating bids on high-impact keywords, the tool uses cross-campaign data to make informed, profit-driven decisions on advertising campaigns.

Trellis offers a Promotions Module that simplifies the process of predicting ROI for promotions on Amazon. By utilising historical data on prices and previous promotions, sellers can anticipate the ROI before launching a campaign. This helps them determine the potential sales velocity a promotion might offer. With AI at its core and a focus on automation, Trellis is an essential tool for e-commerce advertisers seeking a streamlined and efficient marketing experience.

Pros:

Advertising module
Large range of tools
Dynamic pricing

Cons:

Even with onboarding, there’s a steep learning curve
Too many extra fees (sales tier fee per brand and marketplace on top of monthly subscription)

Most suited for:

Ecommerce brands of all sizes.

13. Customers.ai

Price (Monthly): custom quote

Free trial with 500 website visitor contacts.

Best Features:

Customisation interface
Sales conversion
Automated outreach funnels

Customers.ai is a powerful tool for businesses to streamline their marketing chat content. With a Unified Chat Inbox and a range of integrations, it's easy to manage campaigns across multiple platforms. And InstaChamp, IG businesses can take their marketing to the next level.

Customers.ai improves full-funnel marketing performance with visitor identification, B2C & B2B prospecting data and AI-powered remarketing.

Pros:

Send AI-personalised email follow-ups
Create enriched B2C and B2B visitor profiles
Restore ad retargeting audiences affected by Google and Apple cookie and script deletion

Cons:

Takes time to learn the capabilities and tools

Most suited for:

Brands and agencies.

14. ManyChat

Price (Monthly): starting from $15

Free option available including basic features to engage up to 1,000 contacts.

Best Features:

Marketing lead database
Multi-channel communication
Customisation interface
Real-time consumer-facing chat

ManyChat is indeed a popular AI chatbot tool that is user-friendly and designed for sales and marketing purposes. It's worth noting that ManyChat primarily focuses on Facebook Messenger, but it also supports Instagram Direct. The best part is that you don't need any coding knowledge to set up a bot, and ManyChat promises that it can be done in as little as 20 minutes.

Pros:

Leading chatbot for Facebook Messenger
Instagram Direct Marketing

Cons:

Limited platforms

Most suited for:

Brands, agencies and business of all sizes.

15. MarketMuse

Price (Monthly): starting from $149

Free 7-day trial available.

Best Features:

Categorisation and grouping
Data visualisation
Competitor insights
SERP ranking tracking

With its AI technology, MarketMuse can help businesses create optimised long-form content such as emails, sales copies, landing pages, and articles. The tool conducts deep AI research about the topic and creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI's suggestions.

Pros:

Analysis / breakdown of content.
Suggestions on how to optimise content.
Content briefs to create a good outline.

Cons:

User interface can be made more friendly.
Can be pricey for small businesses.

Most suited for:

Brands, businesses and marketing agencies.

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