13 Best Content Creation Tools

13 Best Content Creation Tools for Social Media in 2024

Social media has become an essential platform for businesses and individuals to connect with their audiences and promote their brands. However, creating high-quality content that complements your marketing strategy, while remaining consistent, can be a challenging task. That's where social media content creation tools come in handy. These tools simplify the process, enabling you to produce visually stunning and impactful content for different social media platforms.

1. Canva

Price (Monthly):

Canva Free - $0
Canva Pro - $11.99 (for one person)
Canva for Teams - $23.99 (for the first 5 people)

Best Features:

Integration with various social media platforms
Extensive library of design elements and templates

Canva is a fantastic tool for creating social media content, even if you have no design experience. With its user-friendly interface and wide range of templates and features, you can easily create professional-looking graphics. The drag-and-drop functionality makes it intuitive and easy to use.

Pros:

User-friendly interface with drag-and-drop functionality
Access to free stock images
Collaboration features for team-based projects

Cons:

Limited advanced design capabilities compared to professional software
Some premium features require a paid subscription

Most suited for:

Small businesses, entrepreneurs, and individuals who want to easily create quality content for social media posts for Facebook, Instagram, or LinkedIn. Video slideshows and more with no need for advanced design skills.

2. Adobe Creative Cloud

Price (Monthly):

All Apps - $59.99
Photography - $19.99
Single App - $9.99

Best Features:

Large range of different software options for different design / content creation needs
Advanced design capabilities

Adobe Creative Cloud is the ultimate solution for all your design needs. With its powerful tools like Photoshop, Illustrator, and InDesign, you can create stunning visual content for your social media platforms. Whether you're a professional designer or a beginner, Adobe Creative Cloud has got you covered.

Pros:

Seamless integration between different Adobe software
Extensive customisation options allowing for precise control
Regular updates and new features

Cons:

Big learning curve for beginners
Subscription plans are expensive
High system requirements

Most suited for:

Professionals who need advanced editing and design tools in order to create good quality social media content.

3. Easil

Price (Monthly):

Easil Basic – free
Easil Plus – $7.50/per user
Easil Edge – $59/per user
Easil Enterprise – custom pricing

Best Features:

Intuitive interface with easy-to-use features
Extensive library of templates and design assets

Easil is a fantastic design tool that makes creating visually stunning graphics for social media a breeze. With its user-friendly interface, pre-designed templates, and drag-and-drop functionality, you can create professional-looking graphics in no time. Plus, with a range of customization options, you can make your designs truly unique.

Pros:

Collaboration features for team projects
Integration with popular social media platforms

Cons:

Limited advanced design capabilities

Most suited for:

Small businesses, bloggers, and social media managers.

4. Filmora

Price:

Quarterly Plan – $29.99/quarter
Perpetual Plan – $79.99 (one-time payment)
Annual Plan – $49.99/year

Best Features:

User-friendly interface with drag-and-drop functionality
Large collection of filters, effects, and transitions

If you're looking for a video editing software that is easy to use and provides a range of features and effects for creating professional videos for social media, then Filmora is a great option. With its intuitive interface and user-friendly editing tools, you can easily add effects and make your videos stand out. Whether you're a beginner or an experienced video editor, Filmora has everything you need to create high-quality videos.

Pros:

Social media exporting options
Regular updates and new features

Cons:

Steeper learning curve for beginners

Most suited for:

Content creators, vloggers, and social media marketers.

5. Placeit by Envato

Price (Yearly): unlimited $119.88 - billed annually ($9.99/ month)

Best Features:

Largest library of assets, suited for various digital marketing content
User-friendly interface with easy-to-use tools

Placeit is a cloud-based digital design software that offers a vast library of nearly 100,000 templates for logos, mock-ups, and digital assets. With the largest collection of templates out there, you can easily customise any of them to fit your brand perfectly using Placeit's user-friendly tools.

Pros:

Vast collection of mock-up templates, video and gaming assets, logo makers, and design templates
Suitable for someone who has no design experience

Cons:

Software can be slow at times

Most suited for:

For small businesses, entrepreneurs, and individuals.

6. Wave.video

Price (Monthly):

Free Plan
Streamer Plan – $20/month
Creator Plan – $30/month
Business Plan – $60/month

Best Features:

User-friendly interface
Extensive library of design elements, including templates, stock footage, and images

Wave.video is the perfect solution for anyone looking to create professional-looking videos for social media. With a wide range of templates, stock footage, and customisation options, it's easy to create engaging content

Pros:

Collaboration features for team projects
Integration with popular social media and video tools

Cons:

Video editing capabilities are limited compared to professional software

Most suited for:

Small, medium and large businesses.

7. Over by GoDaddy

Price (Monthly):

Free Plan
Pro Plan – $9.99/month
Teams Plan – custom quote

Best Features:

Mobile-friendly interface for on-the-go content creation

Over is the perfect mobile app for those who want to create and edit visual content on the go. With a wide range of templates, fonts, and design elements, you can easily create stunning visuals directly from your smartphone. Founded in 2012 as a basic "text over photos" app for sharing goals and inspirational quotes, Over has since evolved into a multifaceted tool for businesses and individuals worldwide.

Pros:

Extensive library of templates and design assets
Social media scheduling and publishing tools
Collaboration features for team projects

Cons:

Limited advanced design capabilities compared to desktop software
May be less efficient for complex designs

Most suited for:

People who require a mobile platform to create and publish content while on the move. It is suitable for both individuals and social media managers who need a convenient and user-friendly tool.

8. Filestage

Price (Monthly):

Free Plan
Basic Plan – $59/month
Professional Plan – $299/month
Enterprise Plan – Custom pricing (contact sales)

Best Features:

Simplifies the feedback and approval process
Integration with popular project management tools

Filestage is an excellent platform for streamlining the feedback process for social media content creation. With its collaborative content review and approval features, your team can efficiently review and approve images, videos, and other multimedia assets.

Pros:

Collaboration and commenting in real-time
File organisation and version control features

Cons:

Focused is more on collaboration and approval, rather than content creation

Most suited for:

Marketing teams and agencies.

9. Animoto

Price (Monthly):

Free Plan
Basic Plan – $14
Professional Plan –$28
Teams Plan –$69

Best Features:

Easy-to-use
Large library of templates and music tracks

Animoto is a video creation tool that enables users to transform their photos and video clips into professional videos for social media. It offers templates, music clips, and easy-to-use tools.

Pros:

User-friendly interface with drag-and-drop functionality
Extensive library of templates and other assets
Collaboration tools for team projects
Social media scheduling and publishing tools

Cons:

Limited video editing capabilities compared to professional software

Most suited for:

Small businesses, social media marketers, and individuals who want to create video content for social media.

10. Biteable

Price (Monthly):

Pro Plan - $99
Premium Plan - $199
Business Plan - Custom quote

Best Features:

Large library of video templates
Simple editing features

Biteable is an online video creation tool that offers video templates and customisation options. Users are able to create professional-looking videos for social media with ease.

Pros:

Collaboration/team management features
Integration with leading social media platforms

Cons:

Advanced editing capabilities are limited compared to professional software

Most suited for:

Small businesses, content creators, influencers and individuals.

11. Visme

Price (Monthly):

Basic Plan - $0
Started Plan - $29
Pro Plan - $59
Enterprise Plan - Custom quote

Best Features:

Wide range of templates and design assets
Animation and interactivity features

Visme is a powerful visual content creation tool that empowers users to design and animate infographics, presentations, and social media graphics. With its versatile features and user-friendly interface, Visme makes it easy to create engaging and impactful visual content.

Pros:

Collaboration/team management features
Analytics for tracking content performance

Cons:

May be challenging for beginners
Steep learning curve compared to simpler tools

Most suited for:

Marketers, educators, and content creators.

12. Lumen5

Price (Monthly):

Basic – $29
Starter – $79
Professional – $199
Enterprise – Custom pricing

Best Features:

Automated video creation from text content
Drag-and-drop functionality

Lumen5 is an innovative video creation platform that utilises AI technology to transform text-based content into captivating videos. With a variety of pre-built templates, customisation options, and media libraries, Lumen5 makes it easy to create engaging videos that capture your audience's attention.

Pros:

User-friendly interface
Integration with leading social media platforms and video editing tools
Collaboration/team management features

Cons:

Limited control over video editing compared to manual editing

Most suited for:

Content creators, marketers, and social media managers.

13. Invideo AI

Price (Monthly):

Free Plan
Plus Plan – $25
Max Plan – $60

Best Features:

Drag-and-drop functionality
Large library of templates, stock footage, and design assets

InVideo is a powerful web-based video editing and creation tool that offers a wide range of pre-made templates, design elements, and customisation options. With InVideo, you can easily create professional videos for social media that will help you stand out from the crowd. Whether you're a beginner or an experienced video editor, InVideo has everything you need to create stunning videos that will engage your audience and drive results.

Pros:

User-friendly interface
Collaboration features for teams
Integration with leading social media platforms

Cons:

Steep learning curve for beginners

Most suited for:

Content creators, businesses and individuals.

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